Estbuild

The magazine is the official publication of the building fair Estbuild. The magazine is distributed to fair visitors (circulation up to 10 000); electronic version of the magazine will reach up to 215 000 contacts. Marketing of the magazine will take place through social media, meiling lists and web page of the fair Eesti Ehitab.

The content of the magazine

The editor of the magazine is Liivi Tamm, who has long-term experience in editing technical topics, included construction. The publication provides an overview of the field, shares practical tips for the builder and renovator, and reflects the situation in the real estate market.

A big portion of the magazine is dedicated to the general topics through the views of opinion leaders in the construction market that makes the magazine an exciting reading for a specialist. A separate section provides practical advice stories to help the end consumer make better decisions.

Fair "Estbuild"

International building fair Estbuild focuses on presentation of innovative technologies, building constructions, -materials, -machinery and tools.

Estbuild has the largest number of exposition area, participants and visitors among Estonian special trade fairs, creating efficient business, training and information environment for building specialists and hobbyists.

Who is the reader?

The magazine “Eesti ehitab/Estbuild” is a practical tool to orientate in the exhibition hall (includes list of participants, fair catalogue, plans for the exhibition halls), but articles about the construction market and recommendations of the opinion leaders make the magazine interesting material also for specialists.

A separate section “Practical advice” is focusing on a private client interested in construction. Here one can find information about new products, materials and techniques.

Distribution channels

“Eesti ehitab” is the official magazine of the fair Estbuild, printed on 205 x 276 mm high-quality chalk paper.

Up to 10 000 copies will be handed out to fair visitors right at the entrance for free.
On the week of the fair the online magazine will be sent to mailing list of almost 215 000 private clients.
Circulation of the issue also through Estonian construction and engineering associations.
The electronic version of the journal is distributed in social meedia and through mailing lists of associations: e.g. by Estonian Architects’ Association, Estonian Association of Civil Engineers.
All topics covered in magazine are published in a construction news portal ehitusest.ee. Furthermore, all recipients of the EhitusEST newsletter will also receive a summary of the topics of the magazine.